|
Increase
Online Sales using Blogs
Q. What is a
blog?
A.According to
Webopedia.com, a blog (short for Weblog) is "a Web page that serves as a
publicly-accessible personal journal for an individual. Typically updated
daily, blogs often reflect the personality of the author". The definition of
blog is constantly evolving, though, as blogs move into the mainstream,
shedding their image as the bastion of the self-obsessed who just have to
self-express. Thousands of new blogs are being created every day, for all sorts
of purposes. Rather than existing to catalog someone's personal life, many
blogs serve as discussion communities about particular issues. Nor does a blog
have to have one author.
Some of the most
interesting blogs that I've read have multiple regular contributors. And some
large corporations are using blogs internally as communications channels. In
light of how blogs are being used, I offer my own updated definition; a blog is
a regularly updated online journal of information and opinions.
What sets blogs
apart from other online writing, IMHO, is their dynamic nature (as opposed to
static Web pages) and their voice (style). And these very qualities are what
makes blogs such an incredibly useful tool for businesses.
Q. Why should my
business have a blog?
A. Because of the
community building and marketing capabilities of business blogs. A blog can be
an incredible tool for sharing information and expertise. Kathleen Goodwin, CEO
of iMakeNews, says business blogs "can offer organizations a platform where
information, data, and opinion can be shared and traded among employees,
customers, partners, and prospects in a way previously impossible: a two-way,
open exchange" (Meet The B-Blog).
Instead of
sending out communiqués through email that may or not be responded to, a blog
offers a business a chance to build a real community. Blogs make it easy and
quick for people to post, comment, and update posts - making it easy for
everyone to participate.
And business
blogs can be a powerful marketing tool. "No one listens anymore to sanitized
marketing messages.
If you find the
right person in your organization to “blog” about your products or services
you’ll brand your company as authentic and knowledgeable," says Debbie Weil,
publisher of WordBiz Report Have Desire Coupled with
Drive.
|
Our Top Recommended Home Business Opportunity For
2006
|
|
No Hype, No Exaggeration -
Make $75... $95... Even $125 Per Hr using Free Ads For Your Site.
|
|
The Work At Home Business Center is an all in one
software and web based application that work! Simply put, "The Work At Home
Business Center," is a complete package to help you succeed.
It doesn't matter if you want to start
your own home business or complete job projects online; the package contains
everything you need to start generating a solid income from home.
Get a free 90 Day Trial.
Read
More...
|
|
|